Brand Rankings #2: Casey Irwin
The League's only 3 time champion, Casey Irwin has always been there to let you know about his accomplishments. Here's one more for hi list: #2 in the TTFL Insider Brand Rankings.
Why was Casey ranked where he is? Here are some quotes from our anonymous committee members:
"The Casey Irwin brand is loud and brash, but lovable. Always bringing excitement and passion, Casey is involved in many of the TTFFLs best rivalries. Even if you aren't in any sort of official rivalry with him, he has some way of drawing attention, and making it seem like an important match up each week. I'm not sure if this ranking is too high or not, but he certainly deserves a spot near the top. Drunkest at the draft every year (ambulance rides excluded), as well as pushing content creation through the Insider (who would have thought he'd be over rated on his own list), Casey Irwin's brand is a reflection of the TTFFL itself, and shows why this league is so great."
"If Lou brings the electricity, then Roo brings the heat - both on and off the field. From titles to snapchats to debates, you can always count on Roo showing up with a little flare. It’s been quite the journey from Ohio to New York to Michigan to South Carolina to Pittsburgh. The good vibes seem to follow Roo wherever he goes, and something tells me it’s just getting started."
"I’m not entirely sure what the Roo brand is other than all that encompasses the individual? The 3x champion has been in constant discussion whether those are worthy or gifted via trades. Roo off the field is a dynamic character mixed with comedy, competitiveness and not afraid to step out of the crowd and get the people going. Roo is ready to bring the heat on a TTFFL weekend bringing electricity that also includes some of the funniest weekend at Bernie’s style pictures we’ve seen. Always a constant voice on TTFFL matters even while not being close to the epicenter of the league and moving around throughout the last few years."
"Where there’s noise around the TTFFL, usually there’s Roo right in the middle of it. What a run he’s had of late. He embodies some of the same qualities that we typically associate with other guys: competitive (Dave), electricity (Louie), newsworthy (Commish), brash (Grant). Roo really is the total package, both on the field and off, and I attribute a lot of that with his comfort and excitement about living in Pittsburgh and everything that comes with that. In my opinion, no brand has gained more value in the last 12-24 months. He separates himself with the fact that he’s lovable, which is my biggest reason for endorsing his top-three status."