Brand Rankings #4: Louie Thomas

The one that many have been waiting for. They have said he should be #12. They have said he should be #1. Louie Thomas ends up at #4 in the Brand Rankings list.
Why was Louie ranked where he is? Here are some quotes from our anonymous committee members:
“The Louie brand can only be described as an up and down roller coaster of pure electricity mixed in with bails and moods. The fantasy struggles are very well documented and the classic #LouFiresale occurs annually. Outside of the fantasy platform is where the Louball brand thrives. For whatever reason, Louie always seems to be the brains behind league draft locations (also missed one) and other key decisions made by the TTFFL and that is one of the pillars of this brand ranking is league influence. Louie can lift the mood of a room unlike any other league member when he is ready to roll as the walking party. An issue I see as to why he isn’t higher on this list is the classic #LouBails, whether he makes the event and leaves early or never even shows up at all (Ft. Louderbale).”
“Louie’s brand is ... Louie’s impact on this leagu- ... when I think about Louie, I thi- ... well, it’s hard to put into words. Louie is one of a kind, and for that reason alone, he has an argument to be at the very top of this list. His antics, while mostly mind-numbing, separate himself from a lot of guys. More times than not, Louie’s decision-making in fantasy and life in general goes against social norms, which often creates wide-spread frustration. Very opinionated, it’s hard to get a sensible word in when he gets going. He also missed a draft ... yikes. Still, there’s only one Louie, and that’s a good enough reason for me for him to snag a spot in the top 5.”
“TMZ is what comes to mind when thinking of the #LouBrand. Drama drama drama. You try your best to tune it out, but it’s always right there in your face looking for attention. Like it or not, the #LouBrand is always there, and it’s always creating headlines. This controversial approach has landed him a spot in the top 5. He’ll have to actually create more positive headlines if he wants a spot atop the leaderboard.”
"A self-proclaimed 'Electric Factory,' Louie Thomas constantly sparks controversy around the Tiger Township. His brand is chaos. There is always something to complain about. It is never his fault. Most times, you don't see it coming, but when the Lou Storm hits, there's no where to hide. The confidence shown by this franchise and its owner is unparalleled, and the results that have come along with that confidence are legendary in their failure. Events like claiming he will shave his head and losing to the Shitty 3 are what make this brand so strong. No matter the situation, Louie Thomas finds a way to make his team the talk of the town.”